Who We Are

Emma Jordan launched not.etc in 2019 after years of experience in the luxury, lifestyle and fashion sectors.

She has worked as a brand consultant, editor and journalist and has been in marketing and high level project management in both South Africa and abroad.

She’s lived in London, New York, Delhi and LA, working for W magazine, WWD, and Esquire, amongst others. She’s also had major roles on big projects at New York Fashion Week, and with Samsung and Africa Fashion International.

Prior to starting not.etc, Emma was Account Director on the Country Road Group account in South Africa, driving brand strategy and communications through narrative, events, content and PR activations.

Leveraging this international experience, Emma ensures not.etc has a distinct agility that allows the agency expertise in translating global brands to local loyalty.

Emma Jordan

Lulu is the much-adored mascot of the not.etc workspace at Upper Pepper. Still learning the PR ropes, she brings the extra smiles and happiness to not.etc and all those she snuggles.

Lulu the Dog