Named for it’s point of difference, not.etc is a niche brand strategy, PR and communications agency.

Working with new and existing brands to unlock a unique voice, not.etc helps clients find their story and tell their story with effective narrative to create lasting resonance and traction.

Consistently thinking out the box, not.etc is people-focused, always looking for the human element to connect clients and customers through creativity, innovation, authenticity and empathy.

not.etc is particularly specialised in working with international brands who want to create traction and customer loyalty on the African continent.